The value of consumer data privacy is based on evolving awareness to technology along with social and cultural norms. The IAPP’s first-ever "Privacy and Consumer Trust" report shines a global light on what consumers think about privacy and the companies that collect, store and use their data. The report answers high-level questions concerning how people around the world think and feel about their privacy and general reactions to industry privacy practices.
IAPP publishes 'Privacy and Consumer Trust Report'
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