Explore Endorsements & Testimonials Compliance
The Federal Trade Commission ("FTC") provides guidance and enforces testimonials and endorsements in advertising. Advertising must state true claims that would be a typical experience of a consumer and must not make a claim that an advertiser cannot substantiate. Blanket statements that state, “not all consumers will get the same results”, is not enough to qualify a claim. All connections between an endorser and an advertiser/company must be disclosed in order to tell the consumer that there is a financial arrangement, a position within the company, stock ownership, or other financial arrangement for the endorsement. Expert endorsements must be based on appropriate tests or evaluations performed by people that have mastered the subject matter. CLIClaw offers a comprehensive suite of legal compliance resources designed to empower businesses and professionals with the knowledge they need to navigate the complexities of U.S. laws. You gain exclusive access to a curated collection of links to relevant statutes, detailed articles, and official documents, ensuring you stay informed about regulatory requirements and legal updates. Whether you're seeking clarity on specific regulations or staying abreast of changes in the legal landscape, our platform provides the essential tools and information to support effective compliance and risk management.
