Explore Endorsements & Testimonials Compliance
The FTC defines an endorsement as an advertising message that consumers are likely to believe reflects the opinions or beliefs of someone other than the sponsoring advertiser. This area of advertising is regulated by the FTC and should be an area of high importance in your compliance program. Our guides and checklists simplify the legal fundamentals and requirements necessary for compliance, using clear, business-friendly language instead of legal jargon. They provide actionable rules, compliance strategies, and tips for leveraging your programs to boost business. Our guides and checklists are designed as your starting point to navigate the compliance process effectively.
