On December 3, 2024, the Federal Trade Commission (“FTC”) announced a proposed settlement with data broker Mobilewalla, Inc., over its sale of sensitive location data without proper consumer consent. The complaint alleges that Mobilewalla collected vast amounts of location data from real-time bidding exchanges and third-party aggregators between January 2018 and June 2020. This data included visits to sensitive locations such as health clinics, religious organizations, and military installations. The FTC claims that Mobilewalla's practices violated the FTC Act by failing to secure consumer consent and by selling raw location data that could potentially identify individuals and expose them to harm.
FTC v. Mobilewalla, Inc. (Data Broker, Privacy)
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