FTC Issued Enforcement Policy Statement Addressing “Native” Advertising and Deceptively Formatted Advertisements (December 2015)

FTC Issued Enforcement Policy Statement Addressing “Native” Advertising and Deceptively Formatted Advertisements

FTC Staff Also Releases Business Guidance on Native Advertising

December 22, 2015

The Federal Trade Commission ("FTC") has issued an enforcement policy statement clarifying how consumer protection principles apply to various advertising formats, including "native" ads designed to resemble non-advertising content. The statement emphasizes that advertisements must be clearly identifiable as such to consumers, ensuring they understand when they are viewing promotional material rather than editorial content.

 

For more information, see here:  https://www.ftc.gov/news-events/press-releases/2015/12/ftc-issues-enforcement-policy-statement-addressing-native

 

These materials were obtained directly from the Federal Government public websites and are posted here for your review and reference only.  No Claim to Original U.S. Government Works.  These may not be the most recent versions.  The U.S. Government may have more current information.  We make no guarantees or warranties about the accuracy or completeness of this information, or the information linked to.  Please check the linked sources directly.

Download: 
AttachmentSize
PDF icon ftc_issues_enforcement_policy_statement_addressing_native_advertising_and_deceptively_formatted_ads_ftc.pdf371.06 KB
PDF icon ftc_guide-_native_advertising_a_guide_for_businesses-12-2015.pdf587.38 KB

These materials were obtained directly from the U.S. Federal Government public websites, U.S. State Government public websites, or the International Government public websites and are posted here for your review and reference only. No Claim to Original U.S. Government Works, Original U.S. State Government Works, or Original International Government Works. This information may not be the most recent version. The U.S. Government, U.S. States, or International Governments may have more current information. We make no guarantees or warranties about the accuracy or completeness of this information, or the information linked to. Please check the linked sources directly.