Advertising FAQ's: A Guide for Small Business
April 2001
The FTC Released an Advertising FAQ's Guide for Small Businesses, which provides answers on advertising, advertising agencies, alcohol advertising, bait and switch, catalogs, children’s advertising, clothing and textiles, comparative advertising, contests and sweepstakes, credit, dietary supplements, disclosures and disclaimers, drug advertising, endorsements and testimonials, energy savings claims, environmental advertising, food advertising, franchises and business opportunities, “free” claims and rebate offers, guarantees, infomercials, internet advertising, jewelry, leasing, mail order advertising, negative option offers, “new” claims, pricing, rainchecks, sales, subliminal advertising, telemarketing, telephone services, tobacco advertising, and weight loss products.
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For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-faqs-guide-small-business
These materials were obtained directly from the Federal Government public websites and are posted here for your review and reference only. No Claim to Original U.S. Government Works. These may not be the most recent versions. The U.S. Government may have more current information. We make no guarantees or warranties about the accuracy or completeness of this information or the information linked to. Please check the linked sources directly.
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 ftc_article_advertising_faqs-_a_guide_for_small_business.pdf | 599.54 KB |