FTC Released a Guide Big Print. Little Print. What's the Deal?

Big Print. Little Print. What's the Deal?

In June 2000, the Federal Trade Commission (“FTC”) released a guide titled "Big Print. Little Print. What's the Deal?" to help consumers navigate misleading advertisements for "free" or low-cost computers. Many of these ads promote significant rebates tied to long-term internet service contracts, often omitting or obscuring crucial details in fine print. The guide emphasizes that advertisers must clearly disclose the total upfront costs, the specifics of any required internet service, and the terms of rebate offers. It warns against burying essential information in obscure locations or using deceptive formats in both print and online ads. The FTC advises that all critical terms should be presented prominently near the advertised price, ensuring consumers can make informed purchasing decisions without hidden surprises. Hyperlinks can be used for less critical information, but they must be clearly labeled and easily accessible. The overall aim is to promote transparency and protect consumers from complicated and potentially misleading transactions.

For more information, see here:  https://www.ftc.gov/tips-advice/business-center/guidance/big-print-little-print-whats-deal

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