FTC Released a Guide Marketing Your Mobile App: Get It Right from the Start (April 2013)

The FTC Released a Guide for Marketing Your Mobile App: Get It Right from the Start

April 2013

The Federal Trade Commission (“FTC”) offers guidance for mobile app developers to ensure compliance with truth-in-advertising standards and privacy regulations. As the app market grows, it’s crucial for both small and large companies to adhere to these guidelines to avoid costly violations and to foster user trust.

Developers must provide truthful advertising, accurately representing their app’s capabilities without making false or misleading claims. This includes backing any objective claims with competent and reliable evidence. Key information, such as costs and conditions, should be disclosed clearly and conspicuously in all marketing materials.

Privacy considerations should be integrated from the beginning, a concept referred to as “privacy by design.” Developers should limit the information they collect, store it securely, and dispose of it responsibly. Transparency about data practices is essential; users should be informed about what data is collected and how it will be used, especially if shared with third parties. Additionally, developers should offer easy-to-find and user-friendly options for users to manage their privacy settings.

Developers must honor their privacy promises and obtain explicit consent from users before making material changes to their privacy practices. This includes clear communication of privacy policies that are accessible and understandable.

For apps targeting children under 13, compliance with the Children’s Online Privacy Protection Act (COPPA) is mandatory, requiring parental consent for data collection and direct notification to parents about data practices. Even outside of this demographic, explicit consent is required before collecting sensitive information like health or financial data.

Finally, developers are responsible for maintaining the security of user data, which includes only collecting necessary information, taking reasonable precautions against security risks, limiting access, and properly disposing of data when no longer needed. The FTC provides resources to help developers implement effective security measures.

By following these guidelines, app developers can build consumer trust and ensure compliance, ultimately leading to long-term success in the competitive app market.

 

For more information, see here https://www.ftc.gov/tips-advice/business-center/guidance/marketing-your-mobile-app-get-it-right-start

 

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