Privacy Policies: Say What You Mean and Mean What You Say
February 2008
The Federal Trade Commission (“FTC”) released an article Privacy Policies: Say What You Mean and Mean What You Say that discusses the importance of privacy policies for online retailers has evolved significantly since a 1998 FTC study found that most collected personal information without disclosing their practices. Today, having a privacy policy is standard, but companies must also ensure they adhere to the commitments made within those policies.
For marketers, crafting an effective privacy policy means prioritizing clarity and accessibility, avoiding complex legal jargon to make it understandable for consumers. Additionally, companies must ensure that their actual data security measures align with the promises made in their policies. Instances of misleading statements have led to legal consequences, emphasizing that companies need to substantiate their claims.
As businesses adapt their information practices, they should proactively inform customers about any changes rather than simply updating the website. Furthermore, the effectiveness of a privacy policy relies on a culture of compliance within the organization, necessitating training for all employees on data protection. Resources like the FTC's online tutorial can assist in educating staff on safeguarding personal information. Overall, companies must not only create privacy policies but also embody the principles they outline.
For more information, see here: www.ftc.gov
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