FTC Takes Action Against Misleading Loan Lead Generation Operation

FTC Takes Action Against Misleading Loan Lead Generation Operation

Earlier this month, the Federal Trade Commission (“FTC”) announced a settlement with a lead generation company that unlawfully shared and sold consumers' sensitive data. Blue Global Media, LLC and its CEO Christopher Kay have agreed to settle charges brought by the FTC, which accused the company of deceiving consumers into filling out loan applications and then selling those applications, along with sensitive personal information, to various buyers. According to the FTC's complaint, Blue Global Media operated multiple websites, including 100dayloans.com, 1hour-advance.com, cashmojo.com, and clickloans.net. These sites offered loan services to consumers looking for payday and auto loans, promising to connect them with the best lender from a network of over 100 options. However, the FTC alleged that the company:

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