The Federal Trade Commission (“FTC”) has taken a bold stance on health data privacy with its proposed order against Easy Healthcare Corporation, the developer of the Premom app, a popular fertility and ovulation tracking tool. The app, which is used by hundreds of thousands of individuals to track their menstrual cycles and fertility, is now at the center of a legal battle that underscores the importance of consumer consent, transparency, and robust security measures when handling sensitive health data.
What the Premom FTC Settlement Means for Businesses Handling Sensitive Health Data
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