On September 25, 2024, the Federal Trade Commission (“FTC”) launched Operation AI Comply, a major initiative aimed at tackling deceptive practices in the realm of artificial intelligence. This operation includes five significant law enforcement actions against companies that have exploited AI technology to engage in unfair and misleading conduct.
Among the cases announced, the FTC is taking action against a company that promoted an AI tool for generating fake reviews, as well as another claiming to offer “AI Lawyer” services. Additionally, multiple businesses are being scrutinized for misleading claims that their AI could help consumers make money through online storefronts.
FTC Chair Lina M. Khan emphasized the seriousness of these actions, stating, “Using AI tools to trick, mislead, or defraud people is illegal. There is no AI exemption from the laws on the books.” The FTC’s commitment to cracking down on deceptive practices ensures that honest businesses can thrive and that consumers are protected from scams.
FTC Cracks Down on Misleading AI Claims with Operation AI Comply
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