What Standards Does the FTC Apply When Evaluating Claims in Ads Aimed at Children?
The FTC pays particular attention to ads aimed at children because children may be more vulnerable to certain kinds of deception. Advertising directed to children is evaluated from a child's point of view, not an adult's. The FTC also works with the Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus. CARU is a private, self-regulatory group affiliated with the BBB that publishes self-regulatory guides for children's advertising.
Stay Ahead of the Curve! Explore our comprehensive CLIClaw Marketing Compliance Library for in-depth resources and insights.
For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
These materials were obtained directly from the Federal Government public website and are posted here for your review and reference only. No Claim to Original U.S. Government Works. This may not be the most recent version. The U.S. Government may have more current information. We make no guarantees or warranties about the accuracy or completeness of this information, or the information linked to. Please check the linked sources directly.