Consumer and privacy advocates seeking to address online tracking through Do-Not-Track (“DNT”) regulation can be encouraged by the California legislature’s decision to pass AB370, the bill that requires websites to disclose how they handle DNT requests. If Governor Jerry Brown signs the amendment to the California Online Privacy Protection Act (“CalOPPA”), as he is expected to do, the California law will be the first piece of legislation in the world directly addressing the issue of DNT.
Introduced by Assemblyman, Al Muratsuchi, and sponsored by California Attorney General, Kamala Harris, AB 370 has been referred to as the Do-Not-Track law. However, it does not actually prohibit tracking. Instead, AB370 requires disclosure, which means that operators must post their practices in their privacy policy. It would apply to a limited group of internet companies, specifically those that collect personally identifiable information (“PII”) from consumers.
California Wants to Know- Do you or don’t you Honor DNT Requests?
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