What Makes an Advertisement Deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:
• Is likely to mislead consumers acting reasonably under the circumstances; and
• Is "material" - that is, important to a consumer's decision to buy or use the product.
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For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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