How Does the FTC Evaluate Claims for "Health Foods," Vitamins, Dietary Supplements, and Similar Products?
Claims for dietary supplements and similar products must be truthful and advertisers must have substantiation for any objective product claims they make. Ask the FTC for Dietary Supplements: An Advertising Guide for Industry.
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For more information, see here: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
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