Where do you place the Disclosure on a Publisher Site?
Place disclosures on the main page of a publisher site where consumers will notice them and easily identify the content to which the disclosure applies.
Advertisers should assume that consumers don’t look at everything on a publisher site. In deciding which content items to read or watch, consumers’ attention is likely to be drawn to certain focal points on a screen. The disclosure that an ad is commercial content should appear near the ad’s focal point. When browsing the main page of news or content aggregator sites, consumers typically look at story headlines on the site. Placing disclosures near a native ad’s headline increases the likelihood consumers will see them.
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For more information, see here: https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses
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