Last week the Federal Trade Commission announced that they have completed the review of the CAN-SPAM Rule and have voted to keep the rule with no changes.
Starting in June of 2017, the FTC began seeking public comment on the Rule. To determine if the rule is still needed, the costs, the benefits of the rule, and whether there need to be any changes to the rule due to technological and economic developments. The Commission also inquired if there should be changes to categories of messages treated as transactional or relationship messages, if the time period for processing opt-out requests should be shortened or adding additional activities or practices that might be considered as aggravated violations.
FTC Votes to Keep the CAN-SPAM Rule
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