What are the Seven Basic Requirements for Commercial Emails in the CAN-SPAM Act?

What are the Seven Basic Requirements for Commercial Emails in the CAN-SPAM Act?

  1. Valid header (“to/from”) information

  2. No deceptive subject headings

  3. Clear & conspicuous indication that message is an ad

  4. Valid physical postal address for sender

  5. Clear & conspicuous notice that recipient may opt out

  6. Functioning return email address or other Internet-based opt-out mechanism

  7. Remove opting-out recipient within 10 days.  Do not send any more email or sell/give away email address.

 

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