What is Affirmative Consent according to the CAN-SPAM Act?
The statute defines "Affirmative Consent" as “the recipient expressly consented to receive the message, either in response to a clear and conspicuous request for such consent or at the recipients own initiative”; and “if the messages is from a party other than the party to which the recipient communicated such consent, the recipient was given clear and conspicuous notice at the time the consent was communicated that the recipient’s electronic email address could be transferred to such other party for the purpose of initiating commercial electronic mail messages.
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For more information, see here: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
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