Combining legislation, rulemaking to address adtech privacy
In a piece for the Brookings Institution, Tisch Distinguished Visiting Fellow Cameron Kerry and Research Assistant Mishaela Robison proposed adding U.S. Federal Trade Commission rulemaking authority over digital advertising provisions in a potential federal privacy law. Kerry and Robison argued allowing FTC clarification on rules laid out in the proposed American Data Privacy and Protection Act would "enable thoughtful and evidence-based decisions to get these boundaries right." They added that "the bar for making changes (to the ADPPA) is high" this late in the U.S.