MediaPost reports on a study that found the majority of marketing entities use data collection systems and use AI-driven personalization, but less than half have comprehensive privacy measures in place to protect information collected. The survey from San Jose State University also found 52% of firms looking to use AI face privacy challenges in doing so, contributing to a delay in adoption.Full story
Digital security company Zimperium is urging consumers to be cautious about malicious PDFs sent through text messages, Forbes reports. The PDFs are used by cyber criminals to steal sensitive personal data that are able to bypass cybersecurity checks. Zimperium said consumers should not open PDFs sent through messages even if the text messages appear to be from a major retailer. Full story
The European General Court ruled 29 Jan.
The rapid rise of Chinese-based AI startup DeepSeek is shaking up the generative AI business landscape while raising fresh concerns around AI and data protection. As investors lean into the DeepSeek potential, the company now faces questions from Italy's data protection authority, the Garante, about a legal basis for processing and where the personal data is transferred and stored.
Unmanaged or forgotten copies of personal information, also known as "shadow data," can generate a range of privacy compliance risks if left ignored or unaddressed. Mullen Coughlin Associate Jennifer Dickey, CIPP/E, CIPP/US, CIPM, CIPT, FIP, examines compliance and risk mitigation considerations while calling attention to how shadow data creates a secondary market for data brokers to sell for targeted advertising purposes.Full story
Meta's AI tool will have the ability to store and remember user details to create personalized interactions and recommendations, TechCrunch reports. Meta CEO Mark Zuckerberg said the tool will "give you answers based on what preferences and information you've shared," including account and location information.Full story
Security researcher Sam Curry discovered a potential vulnerability within the administrative portal of Subaru's infotainment systems that gave him access to an employee account and allowed him to start and view the location of Subaru's connected cars, Infosecurity Magazine reports.
U.S. District Court for the Northern District of California Judge James Donato did not certify a class-action lawsuit against Meta following claims that the company would have paid for users' personal data in a competitive market, Reuters reports. Donato said analysis presented to support the case did not prove the company lied about its privacy practices.Full story
The Washington Post reports on U.S. Director of National Intelligence nominee Tulsi Gabbard's shifted stance on Section 702 of the Foreign Intelligence Surveillance Act after criticizing the provision for years. She recently argued Section 702 is crucial for intelligence gathering and has improved after some reforms.Full story
The Oregon Department of Justice released a toolkit for people to understand their rights under the Oregon Consumer Privacy Act, which entered into force 1 July 2024. The information includes details on where people can find a business' data collection practices and use of information, and how to file a complaint if a request to delete data is not followed.Full story