Report: Digital health companies violate own privacy notices in marketing to patients

Report: Digital health companies violate own privacy notices in marketing to patients

Forbes reports on a study finding digital health companies are sharing their users’ personal data with Facebook to better refine targeted advertising. The study followed users active in an online cancer support community using applications from five companies. Researchers found third-party ad trackers utilized by the companies followed the users online and were used to directly market to them.

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