What does Sale, Sell, or Sold mean in the Colorado Privacy Act (“CPA”)?

What does Sale, Sell, or Sold mean in the Colorado Privacy Act (“CPA”)?

Sale, sell, or sold means the exchange of personal data for monetary or other valuable consideration by a controller to a third-party.

 

Sale, sell, or sold does not include the following:

(I) The disclosure of personal data to a processor that processes the personal data on behalf of a controller;

(II) The disclosure of personal data to a third party for purposes of providing a product or service requested by the consumer;

(III) The disclosure or transfer of personal data to an affiliate of the controller;

(IV) The disclosure or transfer to a third party of personal data as an asset that is part of a proposed or actual merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the controller’s assets; or

(V) The disclosure of personal data:

(A) That a consumer directs the controller to disclose or intentionally discloses by using the controller to interact with a third party; or

(B) Intentionally made available by a consumer to the general public via a channel of mass media.

 

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