Advertising Warranties, according to the FTC Act
The Magnuson-Moss Warranty Act does not cover the advertising of warranties. However, warranty advertising falls within the scope of the FTC Act, which generally prohibits "unfair or deceptive acts or practices in or affecting commerce." Therefore, it is a violation of the FTC Act to advertise a warranty deceptively.
To help companies understand what the law requires, the FTC has issued guidelines called the Guides for Advertising Warranties and Guarantees. However, the Guides do not cover every aspect of warranty advertising, and cannot substitute for consultation with your lawyer on warranty advertising matters.
The Guides cover three principal topics: how to advertise a warranty that is covered by the Pre-Sale Availability Rule; how to advertise a satisfaction guarantee; and how to advertise a lifetime guarantee or warranty.
For more information, see here: http://www.business.ftc.gov/documents/bus01-businesspersons-guide-federal-warranty-law
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