In an op-ed for AdExchanger, Neolaw co-founder and Privacy Lawyer Andy Hepburn, CIPP/US, said the Global Privacy Control that allows consumers to opt out of targeted advertisements is too restrictive. Hepburn said a better approach for GPC settings "would enable advertisers to deliver relevant ads to consumers for the products and services that interest them."Full story
Op-ed: Global Privacy Control restricts consumers' need for tailored ads
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