Questions & Answers

Does the MARS Rule have Record-Keeping or Monitoring Requirements?

Does the MARS Rule have Record-Keeping or Monitoring Requirements? The Rule requires you to keep certain records for at least two years from the date the document is created, generated, or received: Advertising and promotional materials. You must keep a copy of each substantially different...

How do I Comply with the Mortgage Assistance Relief Services (MARS) Rule?

How do I Comply with the Mortgage Assistance Relief Services (MARS) Rule? If you offer mortgage assistance relief services – or work with companies that do – it's wise to know about the provisions of the Mortgage Assistance Relief Services (MARS) Rule. Here are some compliance highlights from the...

How Do I Make Disclosures Clear and Prominent according to the MARS Rule?

How Do I Make Disclosures Clear and Prominent according to the MARS Rule? One goal of the Mortgage Assistance Relief Services Rule (“MARS”) is to make sure that key disclosures about the nature of mortgage assistance relief services are read – and understood – by consumers. That's why the Rule...

How Do Truth-In-Advertising Principles Apply to Claims we Make about Our Services?

How Do Truth-In-Advertising Principles Apply to Claims we Make about Our Services? Under the Rule, it's illegal to misrepresent, either expressly or by implication, any "material aspect" of your services. That includes any information that's likely to affect a consumer's decision to use your...

Is My Business Covered by the Mortgage Assistance Relief Services (“MARS”) Rule?

Is My Business Covered by the Mortgage Assistance Relief Services (“MARS”) Rule? If your business is a for-profit provider of mortgage assistance relief services, the Rule applies to you. Bona fide non-profit organizations aren't covered, but the Rule applies to companies that falsely claim non-...

What Information Must I Disclose to Customers or Prospective Customers according to the MARS Rule?

What Information Must I Disclose to Customers or Prospective Customers according to the MARS Rule? The Rule spells out several key pieces of information you must disclose clearly and prominently to consumers. Some disclosures must be made in all advertising for general audiences. Other disclosures...

What is the Mortgage Assistance Relief Services (“MARS”) Rule?

What is the Mortgage Assistance Relief Services (“MARS”) Rule? The Mortgage Assistance Relief Services (“MARS”) Rule is a federal regulation issued by the Federal Trade Commission (“FTC”) to curb unfair and deceptive practices associated with mortgage assistance relief services. These services...

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