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Where Do you Place the Disclosure if the Native Ad is an Image or Graphic?

Where Do you Place the Disclosure if the Native Ad is an Image or Graphic? If a native ad’s focal point is an image or graphic, a disclosure might need to appear directly on the focal point itself. Sometimes a focal point on a publisher site is something other than a headline or other written text...

Where Do you Place the Disclosure in the Headline of a Native Ad?

Where Do you Place the Disclosure in the Headline of a Native Ad? Place disclosures in front of or above the headline of the native ad. The location and spacing of a disclosure in relation to the native ad it clarifies also matters. If a publisher site is read left to right, consumers are less...

Where do you place the Disclosure on a Publisher Site?

Where do you place the Disclosure on a Publisher Site? Place disclosures on the main page of a publisher site where consumers will notice them and easily identify the content to which the disclosure applies. Advertisers should assume that consumers don’t look at everything on a publisher site. In...

Where Should the Disclosure be Placed in Native Advertising?

Where Should the Disclosure be Placed in Native Advertising? Once consumers arrive on the click- or tap-into page where the complete native ad appears, disclosures should be placed as close as possible to where they will look first. Because consumers can navigate to native ads in different ways, a...

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