Liability in online advertising is increasing, with advertisers often at the center of enforcement actions and investigations. Due to their direct consumer engagement, advertisers face significant compliance responsibilities and can be held accountable for their publishers' actions. Regulations like the CAN-SPAM Act, FTC guidelines, and state deceptive advertising laws may still hold advertisers liable even if they are unaware of violations. We provide expert guidance across various industries—including Negative Option compliance, EDU, Nutraceuticals, and Biz Opp—to keep you informed and protected.
Guides to Compliance for Advertisers
Checklists for Compliance for Advertisers
Standard Forms for Advertisers
