Questions & Answers

What can a Company do to Protect Itself from Inappropriate or Irrelevant Content per the Consumer Review Fairness Act?

What can a Company do to Protect Itself from Inappropriate or Irrelevant Content per the Consumer Review Fairness Act? The law says it’s OK to prohibit or remove a review that: contains confidential or private information – for example, a person’s financial, medical, or personnel file information...

What do I Need to Know about Consumer Privacy Online?

What do I Need to Know about Consumer Privacy Online? Advertisers should be aware of the privacy issues raised by Internet marketing. For more information about recent FTC Reports to Congress on consumer privacy on the Internet, visit the FTC's website (www.ftc.gov). Basically, the FTC strongly...

What do I Need to Know about Disclaimers and Disclosures Online?

What do I Need to Know about Disclaimers and Disclosures Online? Regardless of whether you advertise on TV or radio, in print ads, through direct mail or online, the law is the same: disclaimers and disclosures must be "clear and conspicuous." Dot Com Disclosures offers special guidance for online...

What do I Need to Know about Environmental Claims in Advertising?

What do I Need to Know about Environmental Claims in Advertising? It's deceptive to misrepresent - directly or indirectly - that a product offers a general environmental benefit. Your ads should qualify broad environmental claims - or avoid them altogether - to prevent deception about the specific...

What do I Need to Know About Free Products?

What do I Need to Know About Free Products? A product that's advertised as free if another is purchased - "buy one, get one" - indicates that the consumer will pay nothing for the one item and no more than the regular price for the other. Ads like these should describe all the terms and conditions...

What do I Need to Know about Guarantees?

What do I Need to Know about Guarantees? If your ad uses phrases like "satisfaction guaranteed" or "money-back guarantee," you must be willing to give full refunds for any reason. You also must tell the consumer the terms of the offer. Stay Ahead of the Curve! Explore our comprehensive CLIC law...

What do I Need to Know about Substantiating Claims for Weight Loss Products?

What do I Need to Know about Substantiating Claims for Weight Loss Products? Like the Fountain of Youth or the pot of gold at the end of the rainbow, easy weight loss is the stuff of dreams – and a figment of the imagination. In the past decade, the Federal Trade Commission (FTC) has taken action...

What do I Need to Know about Warranties?

What do I Need to Know about Warranties? The Rule on Pre-Sale Availability of Written Warranty Terms requires that warranties be available before purchase for consumer products that cost more than $15. If your ad mentions a warranty on a product that can be purchased by mail, phone, or computer, it...

What does Compliance Mean?

What does Compliance Mean? At the simplest level, compliance means that your business model and your marketing material comply with all applicable laws, rules and regulations. To ensure your business and your marketing material comply, you need to create a culture of compliance within your business...

What does the Consumer Review Fairness Act Prohibit?

What does the Consumer Review Fairness Act Prohibit? In summary, the Act makes it illegal for a company to use a contract provision that: bars or restricts the ability of a person who is a party to that contract to review a company’s products, services, or conduct; imposes a penalty or fee against...

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