Questions & Answers

Does the FTC Specify How Disclaimers or Disclosures Must Appear in Ads?

Does the FTC Specify How Disclaimers or Disclosures Must Appear in Ads? Some laws and regulations enforced by the FTC, such as the 900 Number Rule, the Truth in Lending Act, and the Consumer Leasing Act, have specific requirements that apply to advertising, including that certain information must...

How Do I Make Disclosures Clear and Prominent according to the MARS Rule?

How Do I Make Disclosures Clear and Prominent according to the MARS Rule? One goal of the Mortgage Assistance Relief Services Rule (“MARS”) is to make sure that key disclosures about the nature of mortgage assistance relief services are read – and understood – by consumers. That's why the Rule...

How Prominent Does a Disclaimer or Disclosure Have to be in Other Kinds of Ads?

How Prominent Does a Disclaimer or Disclosure Have to be in Other Kinds of Ads? When the disclosure of qualifying information is necessary to prevent an ad from being deceptive, the information should be presented clearly and conspicuously so that consumers can actually notice and understand it. A...

What are Clear and Conspicuous Disclosures according to the FTC?

What are Clear and Conspicuous Disclosures according to the FTC? There is no set formula for a clear and conspicuous disclosure; it depends on the information that must be provided and the nature of the advertisement. Some disclosures are quite short, while other are more detailed. Some ads use...

What are the FTC's Revised Guides for Deceptive Endorsements?

What are the FTC's Revised Guides for Deceptive Endorsements? The Federal Trade Commission ("FTC") issued its revised Guides Concerning the Use of Endorsements and Testimonials in Advertising. Advertisers still must have adequate substantiation to support claims made through endorsements in the...

What do I Need to Know about Disclaimers and Disclosures Online?

What do I Need to Know about Disclaimers and Disclosures Online? Regardless of whether you advertise on TV or radio, in print ads, through direct mail or online, the law is the same: disclaimers and disclosures must be "clear and conspicuous." Dot Com Disclosures offers special guidance for online...

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Questions & Answers