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What is the Consumer Review Fairness Act ("CRFA")?

What is the Consumer Review Fairness Act ("CRFA")? The Consumer Review Fairness Act protects consumers’ ability to share their honest opinions about a business’s products, services, or conduct in any forum – and that includes social media. The FTC has tips to help your company comply with the law...

What Kind of Reviews does the Consumer Review Fairness Act Protect?

What Kind of Reviews does the Consumer Review Fairness Act Protect? The law protects a broad variety of honest consumer assessments, including online reviews, social media posts, uploaded photos, videos, etc. And it doesn’t just cover product reviews. It also applies to consumer evaluations of a...

What’s the Penalty for Violating the Consumer Review Fairness Act?

What’s the Penalty for Violating the Consumer Review Fairness Act? Congress gave enforcement authority to the Federal Trade Commission and the state Attorneys General. The law specifies that a violation of the CRFA will be treated the same as violating an FTC rule defining an unfair or deceptive...

When to Disclose for Social Media Influencers

When to Disclose for Social Media Influencers Disclose when you have any financial, employment, personal, or family relationship with a brand. Financial relationships aren’t limited to money. Disclose the relationship if you got anything of value to mention a product. If a brand gives you free or...

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