Meta announced its "Why am I seeing this ad?" tool will include information on how machine learning is used to deliver advertisements based on a users' activity, MediaPost reports. Meta Global Policy Director, Monetization Privacy and Fairness, Pedro Pavón, CIPP/US, said examples and illustrations explaining how machine-learning models connect topics to show relevant ads will also be included.
The Washington state Legislature will hold a public hearing on a bill to protect minors from being exploited in for-profit vlogs, NBC News reports. The bill would require parents of “child influencers” to take revenue from their content and set aside in a separate fund for their children for when they become adults.
As generative artificial intelligence tools raise concerns over data collection, misinformation and bias, lawmakers are exploring potential regulation, The Hill reports. Carnegie Mellon University professor Rayid Ghani said regulators "don't necessarily have a good handle on how to regulate" the emerging technologies, while co-Director of the Privacy and Data Project at the Center for Democracy and Technology Nathalie Maréchal said the tools highlight the need for lawmakers to pass a comprehensive U.S.
Australia Attorney-General Mark Dreyfus is beginning consultations on more than 100 reforms recommended in a department review of the Privacy Act, including the "right to request erasure," The Sydney Morning Herald reports. Changes could include requiring small businesses and registered political parties to comply with the act.
In an op-ed for The Wall Street Journal, U.S. Federal Trade Commissioner Christine Wilson announced her resignation from the agency. Wilson accused FTC Chair Lina Khan as having "disregard for the rule of law and due process" in the way she runs the agency, adding her resignation marks a refusal "to give their endeavor any further hint of legitimacy." Wilson was publicly critical of Khan's leadership in recent months.
Opice Blum Advogados' Jurimetrics Report analyzed more than 400 decisions by state courts and the Superior Court of Justice throughout 2022 to understand how Brazil's General Data Protection Law is being applied.
The California Privacy Protection Agency sent its first set of proposed final California Privacy Rights Act regulations to the state's Office of Administrative Law. The filing marks the start of a 30-day review window for the OAL to amend and approve the proposed regulations. The CPPA reiterated the regulations are not effective until after the review and further procedural steps, which the agency previously stated would allow the regulations to take effect in April at the earliest.
Politico reports the European Data Protection Board will deliver its binding decision regarding the lawfulness of Meta's EU-U.S. data transfers by April 14. The EDPB's ruling, via a dispute resolution mechanism under Article 65 of the EU General Data Protection Regulation, concerns Meta's reliance on standard contractual clauses to facilitate EU-U.S. transfers under the now invalidated EU-U.S. Privacy Shield.
Google unveiled a beta version of its Privacy Sandbox for Android, Engadget reports. The sandbox is Google’s “attempt to blend user privacy with targeted advertising” and replace tracking cookies. A major component of the sandbox is the “Topics API,” which generates a list of a user’s top interests and runs a comparison from the Interactive Advertising Bureau and Google’s data.
The Future of Privacy Forum released a report detailing where European data protection authorities may direct their attention.