Liability in online advertising is rapidly increasing, with advertisers frequently at the forefront of enforcement actions. Your business model, website, and traffic-driving programs are often the focus of government investigations or civil litigation. Advertisers bear significant compliance responsibilities and, in some states, may even be held accountable for the actions of their publishers. Investigations typically start with the advertiser due to their direct consumer engagement, even if the issue stems from third parties. Under regulations like the CAN-SPAM Act, FTC guidelines, and state deceptive advertising laws, advertisers can remain liable even if they are unaware of specific violations. We help advertisers navigate the legal landscapes across various industry verticals, including Negative Option compliance, EDU compliance, Nutraceuticals, Biz Opp, and more, ensuring you stay informed and protected.
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